Intel Fellow, Digital Enterprise Group
Senior Principal Engineer
Co-director of the User Centered Design Team
INTEL CORPORATION

Herman D’Hooge is Innovation Strategist with the Platform Architecture and Solutions Division (PASD) in DPG. He joined Intel in 1981 as a systems software engineer working on operating system kernel development for the i432 microprocessor. From the mid to late 1980s he was part of the BiiN Intel/Siemens joint venture where he held positions as operating system kernel developer, system performance architect, system security architect. The BiiN family of computer systems embodied numerous buzzwords in computer science: shared memory multi-processor, object-oriented, networked, distributed, fault tolerant, highly secure.

After BiiN closed its doors in 1989, Herman joined the newly forming Platform Architecture Center where he co-architected the x86-based multi-processor interrupt control PC architecture. After the Platform Architecture Center group disbanded, he joined Intel Architecture Labs (IAL) where he was chief architect and evangelist for driving PC/telephony integration standards and adoption in the computing and telephony industries. Starting in 1996, Herman’s interests moved toward new applications research (new uses, new users). This resulted in the creation and evangelization, of what at the time was know as the “Anywhere in the Home” vision—an early version of today’s Digital Home. In the Spring of 1998 Herman co-founded the Intel/Mattel Smart Toy Lab where he ended up managing new product innovation. Herman also was the technical-chair for the Intel-formed “PC-Enhanced Toys” industry working group where he crafted the industry requirements for wireless toy-to-PC communication.

After the Smart Toy Lab was absorbed into Intel’s Connected Products Division, he managed User-Centered Design for all of Intel Connected Products Division.. After Intel exited the consumer branded products in Fall 2001, Herman with a few key individuals from the Smart Toy Lab joined the Desktop Platforms & Solutions Division where he started the User Centered Innovation group chartered with bringing innovative & exciting new end-user experiences to client computing that are informed by real user needs. Herman currently continues to co-direct the User Centered Design (UCD) team in PASD.

After the Smart Toy Lab was absorbed into Intel’s Connected Products Division, he managed User-Centered Design for all of Intel Connected Products Division.. After Intel exited the consumer branded products in Fall 2001, Herman with a few key individuals from the Smart Toy Lab joined the Desktop Platforms & Solutions Division where he started the User Centered Innovation group chartered with bringing innovative & exciting new end-user experiences to client computing that are informed by real user needs. Herman currently continues to co-direct the User Centered Design (UCD) team in PASD.